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中国海峡两岸平潭综合实验地旅游发展战略중국 해협양안 평담종합실험지의 관광발전전략
- Other Titles
- 중국 해협양안 평담종합실험지의 관광발전전략
- Authors
- 정기은
- Issue Date
- May-2011
- Publisher
- (사)한국관광레저학회
- Keywords
- 지역관광개발모형; 지역관광발전전략; 평담종합실험구; 체험디자인; 해협관광; 목적지브랜딩; Regional Tourism Development Model; Regional Tourism Development Strategy; Pingtan Comprehensive Expemarginental Zone; Experience Design; Strait Tourism; Destination Branding; Regional Tourism Development Model; Regional Tourism Development Strategy; Pingtan Comprehensive Expemarginental Zone; Experience Design; Strait Tourism; Destination Branding
- Citation
- 관광레저연구, v.23, no.4, pp 525 - 540
- Pages
- 16
- Journal Title
- 관광레저연구
- Volume
- 23
- Number
- 4
- Start Page
- 525
- End Page
- 540
- ISSN
- 1229-0424
- Abstract
- This article is about the Pingtan Island development in China, for the sake of the new straits development model construction between China and Taiwan. The Pingtan project is a new attempt of China to develop tourism based businesses in that area. This development exploring the region of the Taiwan Strait for the tourism industry reflects a new trend taking place in China. In this article, theory models and basic components that support regional tourism are used for the general facts of the regional development project. We review general resources of Pingtan, development positioning, the present state of the project and analyze potential conditions of Pingtan with SWOT analysis. Therefore, this study suggests the followings for the effective and instructive policy proposal. 1) Clear target market, 2) Strengthen attractiveness and uniqueness of Pingtan, 3) Establishment of “Straits Tourism” as a tourist destination, 4) Corporate design inspired by traditional Chinese art and culture.
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Collections - 문과대학 > 문화관광외식학부 > 1. Journal Articles
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