인지연령에 따른 고령관광객의 관광지 선호속성과 관광행동

Abstract

This study tried to investigate the preference attributes for tourism destination and tourism behaviors according to cognitive age of elderly tourists, the basis of the precedent studies’ results that the cognitive age reflects the elderly consumer behaviors better than their chronological age does. Data collection was done for elderly consumers at their age over 55 living in Seoul, and 250 copies were used. Data were analyzed by frequency analysis, descriptive analysis, t-test, chi-square test and One-Way ANOVA using SPSS Software ver. 14.0. The results of the study were as follows: First, the elderly tourists perceived themselves 9.98 years younger than their chronological age on average. Second, there are differences between tourism behavior and preference attributes for tourism destination by elderly tourists' cognitive age. The result suggests that elderly tourists vary depending on their cognitive age and accordingly cognitive age would be a useful variable by which tourist market for the elderly could be segmented. This study provides an insight into elderly tourists marketers for developing market strategies for elderly tourism market.