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모바일관광정보의 정확성이 관광만족 및 재사용의도에 미치는 영향The Effect of Mobile Tourism Information Accuracy on Tourists' Satisfaction and Intention to Reuse

Other Titles
The Effect of Mobile Tourism Information Accuracy on Tourists' Satisfaction and Intention to Reuse
Authors
최현식최영민
Issue Date
Aug-2010
Publisher
한국관광학회
Keywords
Technology acceptance model-TAM; Mobile tour information service; 확장된 기술수용모델; 모바일 관광정보 서비스
Citation
관광학연구, v.34, no.5, pp 287 - 306
Pages
20
Journal Title
관광학연구
Volume
34
Number
5
Start Page
287
End Page
306
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/7249
ISSN
1226-0533
Abstract
The study explored essential factors that influence tourists' continual usage intention of mobile tour information services. Based on Davis's Technology Acceptance Model, factors such as accuracy of tour information service, perceived usefulness, perceived ease of use, satisfaction, and continual usage intentions were adopted and research hypotheses were developed. Structural equation modeling was used to investigate the relationships between the factors. Data were collected from 631 people who used mobile tourism information in 2008. Results showed that ‘accuracy of tour information service’, ‘perceived usefulness’, ‘perceived ease of use’ were all positively related to satisfaction and tourists' continual usage intention. In particular, ‘accuracy of tour information’ were found to be the most significant factor that influences continual usage intentions. The identified factors that influenced continual usage intentions on mobile services could be useful for analyzing the market trends and suggesting industrial guideline of mobile services.
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문과대학 > 문화관광외식학부 > 1. Journal Articles

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