모바일관광정보의 정확성이 관광만족 및 재사용의도에 미치는 영향The Effect of Mobile Tourism Information Accuracy on Tourists' Satisfaction and Intention to Reuse
- Other Titles
- The Effect of Mobile Tourism Information Accuracy on Tourists' Satisfaction and Intention to Reuse
- Authors
- 최현식; 최영민
- Issue Date
- Aug-2010
- Publisher
- 한국관광학회
- Keywords
- Technology acceptance model-TAM; Mobile tour information service; 확장된 기술수용모델; 모바일 관광정보 서비스
- Citation
- 관광학연구, v.34, no.5, pp 287 - 306
- Pages
- 20
- Journal Title
- 관광학연구
- Volume
- 34
- Number
- 5
- Start Page
- 287
- End Page
- 306
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/7249
- ISSN
- 1226-0533
- Abstract
- The study explored essential factors that influence tourists' continual usage intention of mobile tour information services. Based on Davis's Technology Acceptance Model, factors such as accuracy of tour information service, perceived usefulness, perceived ease of use, satisfaction, and continual usage intentions were adopted and research hypotheses were developed. Structural equation modeling was used to investigate the relationships between the factors. Data were collected from 631 people who used mobile tourism information in 2008. Results showed that ‘accuracy of tour information service’, ‘perceived usefulness’, ‘perceived ease of use’ were all positively related to satisfaction and tourists' continual usage intention. In particular, ‘accuracy of tour information’ were found to be the most significant factor that influences continual usage intentions. The identified factors that influenced continual usage intentions on mobile services could be useful for analyzing the market trends and suggesting industrial guideline of mobile services.
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