인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석Research on Consumer‘s Food Purchasing Intentions through Internet Shopping Mall
- Other Titles
- Research on Consumer‘s Food Purchasing Intentions through Internet Shopping Mall
- Authors
- 김성희; 주나미
- Issue Date
- Dec-2007
- Publisher
- 한국식생활문화학회
- Keywords
- Internet Shopping Mall; Food; Purchasing Intentions
- Citation
- 한국식생활문화학회지, v.22, no.6, pp 705 - 712
- Pages
- 8
- Journal Title
- 한국식생활문화학회지
- Volume
- 22
- Number
- 6
- Start Page
- 705
- End Page
- 712
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8047
- ISSN
- 1225-7060
2288-7148
- Abstract
- In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little
position in total sales of Internet shopping mall, the food group’s sales in cyber shopping mall in 2006 have increased 678.1%
over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health
and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of
women’s work participation rate. The wind of change like these will become the foundation on which cyber food industry will be
developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls
are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analized
by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are
Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived
Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in
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