전통 음청류의 테이크아웃 음료 개발을 위한 소비자 조사A Survey on the Plans to Market Traditional Korean Beverages as Take-Out Products
- Other Titles
- A Survey on the Plans to Market Traditional Korean Beverages as Take-Out Products
- Authors
- 박은영; 한영실
- Issue Date
- Dec-2007
- Publisher
- 한국식품영양학회
- Keywords
- traditional beverages; take-out; perception; preference; marketing.; traditional beverages; take-out; perception; preference; marketing.
- Citation
- 한국식품영양학회지, v.20, no.4, pp 501 - 508
- Pages
- 8
- Journal Title
- 한국식품영양학회지
- Volume
- 20
- Number
- 4
- Start Page
- 501
- End Page
- 508
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8084
- ISSN
- 1225-4339
- Abstract
- With the goal of searching for the ways to help market traditional beverages as take-out products, this study conducted a survey over men and women over 20 years of age in Seoul and Gyeonggi Province. Their perceptions of importance in choosing traditional beverages and conventional drinks were examined for difference. As a result, taste, reliability, health, flavor, and price were important at general beverage, while taste, health, flavor, reliability, price, and color were in choosing traditional beverages. The participants mentioned recovery from fatigue as the most favorable added feature of traditional beverages, which was followed by beneficial for adult diseases and facilitating digestion. Their preferences toward using them to satisfying a sense of hunger was relatively low. The participants preferred price range was 3,000∼3,500 won, their favorite ingredients were functional ones, and their favorite shop design was a traditional style. It seems that the marketability of traditional beverages as take-out products is high. The promotion and development efforts should involve marketing to women, differentiation strategies from other drinks, a graceful image, reliable drinks, and additional functions such as recovery from fatigue and can benefit adult diseases.
- Files in This Item
-
Go to Link
- Appears in
Collections - 생활과학대학 > 식품영양학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.