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조직-공중 관계 측정:Hon과 Grunig의 공중관계성 측정도구 검증을 중심으로The Measurement Scale of Public Relationships: An Exploratory and Confirmatory Factor Analysis

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The Measurement Scale of Public Relationships: An Exploratory and Confirmatory Factor Analysis
Authors
조삼섭
Issue Date
Nov-2006
Publisher
한국광고학회
Citation
광고학연구, v.17, no.5, pp 141 - 161
Pages
21
Journal Title
광고학연구
Volume
17
Number
5
Start Page
141
End Page
161
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8747
ISSN
1225-0554
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사회과학대학 > 홍보광고학과 > 1. Journal Articles

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