영양표시 제도에 대한 여성소비자 인식에 관한 연구

Abstract

This study had carried out to investigate the usage status of customer, the positive effects and problems, and the most important items of the nutrition labeling at purchasing the food etc. on the current nutrition labeling system in order to establish the customer-centric nutrition labeling system. Survey was carried out by questionnaire method that is targeted on adult female above 20 years old in Seoul and Kyeongnam area from May to June, 2004. For the experience of checking the nutrition label of the processed domestic and imported processed food, 82% and 75.4% of the respondents were replied ?have checked? respectively. For the positive effects due to enforcement of the nutrition labeling system, the respondents agreed highly with ?easy to compare with other products? and ?improve the products quality?. For the problems of the nutrition labeling system, the respondents agreed highly with ?different criteria for each product? and ?incendiary purchasing due to false or exaggerated labeling?, and gave the higher scale for the positive effects than the problems relatively. For the necessity of the nutrition labeling system, 96.2% of the respondents were replied ?necessary?, and it was indicated a significant difference on age and marital status(p<.01). For the price rising due to enforcement of the nutrition labeling system, 55.2% of respondents agreed, and it was indicated a very significant difference on age and monthly income(p<.001). For the most important nutrition labeling items at purchasing the food, the respondents were replied ?total calorie? on most of the food, and in addition, they checked carefully the lipid, cholesterol, protein, Ca, and Fe.