ScholarWorks@Sookmyung Women

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A Study of the Diffusion of Hallyu in South AmericaGo to Link

Mayta Checasaca; 서용구

ArticleIssue Date2023Citation상품학연구, v.41, no.4, pp 83 - 94Publisher한국상품학회
한류 관련 연구의 흐름과 이슬람 문화권 한류 연구의 필요성Go to Linkopen access

서용구; 안동휘; 배일현; 김장현

ArticleIssue Date2019Citation상품학연구, v.37, no.5, pp 59 - 66Publisher한국상품학회
ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.comGo to Link

김지은; 서용구; 전미나

ArticleIssue Date2023Citation상품학연구, v.41, no.4, pp 41 - 50Publisher한국상품학회
The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responsesGo to Link

Burnasheva, Regina; Suh, Yong Gu

ArticleIssue Date2022CitationJournal of Marketing Communications, v.28, no.4, pp 343 - 359PublisherRoutledge
Satisfaction and Loyalty From Shopping Mall Experience and Brand PersonalityGo to Link

Kim J.W.; Lee F.; Suh Y.G.

ArticleIssue Date2015CitationServices Marketing Quarterly, v.36, no.1, pp 62 - 76PublisherRoutledge
Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brandsGo to Link

Burnasheva, Regina; Suh, Yong Gu; Villalobos-Moron, Katherine

ArticleIssue Date2019CitationJournal of Global Fashion Marketing, v.10, no.1, pp 50 - 65PublisherROUTLEDGE JOURNALS
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