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항공사 브랜드 개성이 고객의 브랜드 자아동일시와 고객 만족 및 충성도에 미치는 영향
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우종필;
서용구
; 서용건
Article
Issue Date
2009
Citation
관광연구, v.23, no.4, pp 419 - 438
Publisher
대한관광경영학회
한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향
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서용건;
서용구
Article
Issue Date
2004
Citation
관광학연구, v.28, no.3, pp 47 - 64
Publisher
한국관광학회
관광ㆍ엔터테인먼트 쇼핑몰 개발전략에 관한 연구
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서용건;
서용구
Article
Issue Date
2003
Citation
관광레저연구, v.14, no.3, pp 361 - 380
Publisher
(사)한국관광레저학회
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