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사회과학대학
소비자경제학과
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소비자의 지각된 경제력이 브랜드 고정관념, 브랜드 애착을 통해 브랜드 지지행동에 미치는 영향
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김미예;
옥경영
Article
Issue Date
2020
Citation
소비자학연구, v.31, no.2, pp 83 - 103
Publisher
한국소비자학회
브랜드 애착이 브랜드 성과를 넘어 소비자 삶의 질에 미치는 영향
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김정구; 한정수;
전미나
; 김미예; Joshua Kim
Article
Issue Date
2016
Citation
소비자학연구, v.27, no.4, pp 131 - 152
Publisher
한국소비자학회
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Joshua Kim
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Ohk, Kyung Young
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Jun, Mi Na
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Brand attachment
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brand attachment
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brand performance
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brand stereotyping
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brand supportive behavior
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escapism
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life satisfaction
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perceived economic power
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