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Results 1-1 of 1 (Search time: 0.002 seconds).
Viewer responses to product messages using one-person media influencers
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Han, Kyoo-Hoon
; Lee, Eunmi
Article
Issue Date
2021
Citation
International Journal of Internet Marketing and Advertising, v.15, no.1, pp 104 - 122
Publisher
Inderscience Publishers
1
Discover
Author
Han, Kyoo Hoon
1
Subject
Mobile video
1
One-person media
1
Perceived commerciality
1
Product endorsement
1
Social media
1
Date Issued
2021
1
Language
ENG
1
Journal
International Journal of Internet...
1
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