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모바일 동영상 시청 환경에서의 광고효과광고침입성과 맥락일치성의 영향 분석을 바탕으로
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하지영; 정만수;
한규훈
Article
Issue Date
2020
Citation
광고연구, v.127, pp 45 - 78
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한국광고홍보학회
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Author
Han, Kyoo Hoon
1
Subject
Mobile video advertising ∙Adverti...
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모바일 동영상광고 ∙광고침입성 ∙맥락일치성 ∙광고혼잡 ∙광고회피
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2020
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광고연구
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