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중국 광고학 연구의 탐색적 고찰 : 광고연구(广告研究)에 게재된 통합적 마케팅 커뮤니케이션(IMC) 문헌 분석을 중심으로
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김나미; 고한준;
유종숙
Article
Issue Date
2017
Citation
OOH광고학연구, v.14, no.3, pp 34 - 52
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한국OOH광고학회
1
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Author
Yoo, Jong Sook
1
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김나미
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Chinese advertising
1
Journal of Advertising Study (广告研究)
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광고연구(广告研究)
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