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한국적 내셔널리즘과 애국 마케팅 효과 남·북한팀 응원 메시지를 담은 월드컵 이용광고의 효과를 중심으로
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한규훈
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2010
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홍보학연구, v.14, no.1, pp 56 - 82
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한국PR학회
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