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문화이벤트 후원기업의 광고노출 효과 - 정보현출성과 속성연계성의 영향 분석을 토대로
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이보라;
한규훈
Article
Issue Date
2012
Citation
광고연구, v.92, pp 619 - 642
Publisher
한국광고홍보학회
소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
Publisher
한국광고홍보학회
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