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문화이벤트 후원기업의 광고노출 효과 - 정보현출성과 속성연계성의 영향 분석을 토대로
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이보라;
한규훈
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2012
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광고연구, v.92, pp 619 - 642
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한국광고홍보학회
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Han, Kyoo Hoon
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