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서브브랜드의 인지도와 현출성에 따른 PPL식 협동광고의 효과 연구
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정만수; 김연희;
한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.1, pp 292 - 316
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한국광고홍보학회
1
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Han, Kyoo Hoon
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brand awareness
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cooperative advertising
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