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금연효능감과 프레임이 금연광고 메시지의 설득효과에 미치는 영향 연구: 흡연기간, 흡연량, 낙관적 편견 등 수용자 특성을 중심으로
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하지영; 응웬 탄 마이; 정만수;
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Issue Date
2019
Citation
광고학연구, v.30, no.2, pp 49 - 78
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한국광고학회
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응웬 탄 마이
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하지영
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