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소비자가 인지하는 검색 대응형 네이티브 광고의 가치와 재사용 의도: 파워콘텐츠 상품을 중심으로
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권오윤; 이은지;
문장호
; 성용준
Article
Issue Date
2018
Citation
광고PR실학연구, v.11, no.2, pp 9 - 29
Publisher
한국광고PR실학회
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권오윤
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advertising value
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