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멀티광고의 메시지 유형이 광고효과에 미치는 영향: 제품관여도의 조절효과 및 광고태도의 매개효과를 중심으로
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유종숙
; 김진영;
한규훈
Article
Issue Date
2008
Citation
광고연구, v.79, pp 204 - 226
Publisher
한국방송광고공사
소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
Publisher
한국광고홍보학회
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Han, Kyoo Hoon
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