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모바일 매체 플로우와 광고유형이 광고 효과에 미치는 영향
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정만수; 정수진
Article
Issue Date
2012
Citation
광고연구, v.94, pp 5 - 38
Publisher
한국광고홍보학회
미디어 인게이지먼트와 제품관여도가 광고효과에 미치는 영향 : 모바일 애플리케이션을 중심으로
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정만수; 조가연
Article
Issue Date
2012
Citation
광고학연구, v.23, no.2, pp 201 - 227
Publisher
한국광고학회
서브브랜드의 인지도와 현출성에 따른 PPL식 협동광고의 효과 연구
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정만수; 김연희;
한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.1, pp 292 - 316
Publisher
한국광고홍보학회
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Han, Kyoo Hoon
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모바일 광고
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brand awareness
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brand prominence
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cooperative advertising
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