ScholarWorks@Sookmyung Women's University: Journal : Academy of Asian Business Review

Academy of Asian Business Review

Journal Title

Academy of Asian Business Review

ISSN

P 2384-3454

Publisher

Academy of Asian Business (AAB)

Listed on(Coverage)

KCI(Ranking)	2017-2019
KCI	2019-2021
KCI(Candidate)	2017-2018

Active

Active
based on the information
- KCI(Ranking);KCI;

Country

SOUTH KOREA

Article List

1 - 11 out of 11 results.

Determinants of Sales Performance in Non-Franchise Cafés in South Korea: Evidence from User-Generated Review Data Go to Link

Song, Hye Min; Jun, Mina

ArticleIssue Date2025CitationAcademy of Asian Business Review, v.11, no.2, pp 97 - 121PublisherAcademy of Asian Business (AAB)

The Impact of Crowdfunding Project Descriptions on Funding Success: Focusing on LDA Topic Modeling and Machine Learning Go to Link

Kim, Jiwon; Jun, Mina

ArticleIssue Date2025CitationAcademy of Asian Business Review, v.11, no.1, pp 19 - 40PublisherAcademy of Asian Business (AAB)

Reclaiming Glory: Prospecs' Strategic Rebirth in the Korean Sports Market Go to Link

Park, Juyeon; Kim, Taehee; Moon, Seunghee; Jeong, Yurim; Jun, Mina

ArticleIssue Date2024CitationAcademy of Asian Business Review, v.10, no.2, pp 63 - 88PublisherAcademy of Asian Business (AAB)

KoreaTech Company: The Strategic Use of Product Placement to Build Brand Awareness Go to Link

Lee, Chaeyoung; Yeon, Bomi; Kim, Hyeonyoung; Seo, Jungin; Jun, Mina

ArticleIssue Date2024CitationAcademy of Asian Business Review, v.10, no.2, pp 89 - 103PublisherAcademy of Asian Business (AAB)

Creating Consumer-Centered Value Beyond Profit: An Analysis of Top Winning Asian Case Studies in WACC2023 Go to Link

김정구; 이명수; 김미예; 전미나; 이준경

ArticleIssue Date2024CitationAcademy of Asian Business Review, v.10, no.1, pp 1 - 10PublisherAcademy of Asian Business (AAB)

How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022 Go to Link

김정구; 이명수; 김미예; 전미나

ArticleIssue Date2023CitationAcademy of Asian Business Review, v.9, no.1, pp 63 - 72PublisherAcademy of Asian Business (AAB)

How Does Consumers’ Attachment to Unaffordable “Dream Brands” Affect Their Emotions and Self-Efficacy?Go to Link

전미나; 김정구

ArticleIssue Date2021CitationAcademy of Asian Business Review, v.7, no.2, pp 1 - 22PublisherAcademy of Asian Business (AAB)

Cultural Differences in Online Review Posting Behavior: An Empirical Comparison between Korean and American Consumers Go to Link

Kim, Jong Min; Jun, Mi Na; Kim, Jennifer H

ArticleIssue Date2016CitationAcademy of Asian Business Review, v.2, no.1, pp 21 - 36PublisherAcademy of Asian Business (AAB)

What’s Happening and Coming Next in Asia 2016?: AAB Special Report on Asian Consumers & Businesses

김미예; 한정수; 김진영; 강명훈; Jennifer H. Kim

ArticleIssue Date2016CitationAcademy of Asian Business Review, v.2, no.1, pp 99 - 118

A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”

한정수; 김미예; 이우헌; 이민아

ArticleIssue Date2015CitationAcademy of Asian Business Review, v.1, no.1, pp 35 - 53

What’s Happening and Coming Next in Asia?: AAB Special Report on Asian Consumers & Businesses

김미예; 김진영; 기수경; Joseph I. Kim; Jennifer H. Kim

ArticleIssue Date2015CitationAcademy of Asian Business Review, v.1, no.1, pp 71 - 85

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Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127

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