Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
정권변화에 따른 한국5대그룹 기업PR광고의 내용분석- 노태우정권, 김영삼정권 10년간의 신문광고를 중심으로Corporate PR advertising contents analysis of korean top 5 conglomerates according to the change of administration - In 10 years Newspaper Advertisements of Noh Tae Woo and Kim Yong Sam Administrations
- Other Titles
- Corporate PR advertising contents analysis of korean top 5 conglomerates according to the change of administration - In 10 years Newspaper Advertisements of Noh Tae Woo and Kim Yong Sam Administrations
- Authors
- 유종숙
- Issue Date
- Jun-2002
- Publisher
- 한국방송광고공사
- Keywords
- 공익광고; 주제변천 경향; 헤드라인의 표현유형; 본문의 표현유형
- Citation
- 광고연구, no.55, pp 87 - 109
- Pages
- 23
- Journal Title
- 광고연구
- Number
- 55
- Start Page
- 87
- End Page
- 109
- ISSN
- 1227-8181
- Files in This Item
- Go to Link
- Appears in
Collections - 사회과학대학 > 홍보광고학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.