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A peer-to-peer (P2P) platform business model: the case of Airbnb

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DC FieldValueLanguage
dc.contributor.author이광호-
dc.contributor.author김동희-
dc.date.available2021-02-22T05:26:35Z-
dc.date.created2020-09-23-
dc.date.issued2019-12-
dc.identifier.issn1862-8516-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1698-
dc.description.abstractThis study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.-
dc.language영어-
dc.language.isoen-
dc.publisherSpringer Verlag-
dc.titleA peer-to-peer (P2P) platform business model: the case of Airbnb-
dc.typeArticle-
dc.contributor.affiliatedAuthor김동희-
dc.identifier.doi10.1007/s11628-019-00399-0-
dc.identifier.scopusid2-s2.0-85062038007-
dc.identifier.wosid000496018100002-
dc.identifier.bibliographicCitationService Business, v.13, no.4, pp.647 - 669-
dc.relation.isPartOfService Business-
dc.citation.titleService Business-
dc.citation.volume13-
dc.citation.number4-
dc.citation.startPage647-
dc.citation.endPage669-
dc.type.rimsART-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.identifier.urlhttps://link.springer.com/article/10.1007%2Fs11628-019-00399-0-
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