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Results 11-13 of 13 (Search time: 0.004 seconds).
멀티광고의 메시지 유형이 광고효과에 미치는 영향: 제품관여도의 조절효과 및 광고태도의 매개효과를 중심으로
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유종숙
; 김진영;
한규훈
Article
Issue Date
2008
Citation
광고연구, v.79, pp 204 - 226
Publisher
한국방송광고공사
A Cross-Cultural Investigation of Emotional Expressions in Advertising: Based on TV Commercial Analyses of Four Countries
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한규훈
; 전영우
Article
Issue Date
2008
Citation
광고연구, v.80, pp 131 - 152
Publisher
한국방송광고공사
모바일 동영상 시청 환경에서의 광고효과광고침입성과 맥락일치성의 영향 분석을 바탕으로
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하지영; 정만수;
한규훈
Article
Issue Date
2020
Citation
광고연구, v.127, pp 45 - 78
Publisher
한국광고홍보학회
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advertising effectiveness
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creativity education
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