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사회과학대학
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소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
Publisher
한국광고홍보학회
여성암 조기검진 촉진 캠페인의 설득효과 요인에 관한 연구
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조삼섭
;
한규훈
Article
Issue Date
2009
Citation
한국광고홍보학보, v.11, no.1, pp 249 - 276
Publisher
한국광고홍보학회
서브브랜드의 인지도와 현출성에 따른 PPL식 협동광고의 효과 연구
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정만수; 김연희;
한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.1, pp 292 - 316
Publisher
한국광고홍보학회
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Chung, Man Soo
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Jo, Sam Sup
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advertising effectiveness
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ambush marketing
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brand awareness
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brand prominence
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campaign message
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consumer attitude
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cooperative advertising
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health communication
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