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CSR활동 서술방식이 기업태도에 미치는 영향: 자기감시성과 해석수준이론을 중심으로
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이유리
; 남아영
Article
Issue Date
2020
Citation
상품학연구, v.38, no.1, pp 99 - 104
Publisher
한국상품학회
소비자의 자기해석 성향과 인지욕구가 사회공헌활동 기업태도에 미치는 영향
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남아영;
이유리
Article
Issue Date
2020
Citation
서비스마케팅저널, v.13, no.2, pp 37 - 49
Publisher
서비스마케팅학회
감각추구 성향이 주류 제품 태도에 미치는 영향: 제품 사전지식의 조절효과를 중심으로
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남아영;
이유리
Article
Issue Date
2020
Citation
상품학연구, v.38, no.5, pp 171 - 176
Publisher
한국상품학회
1
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Author
Lee, Yoo Ri
3
Subject
alcohol product
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construal level theory
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CSR activities
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description type
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Independent self
1
Interdependent self
1
Need for cognition
1
product prior knowledge
1
psychological distance
1
Self-construal
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