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한국적 내셔널리즘과 애국 마케팅 효과 남·북한팀 응원 메시지를 담은 월드컵 이용광고의 효과를 중심으로
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한규훈
Article
Issue Date
2010
Citation
홍보학연구, v.14, no.1, pp 56 - 82
Publisher
한국PR학회
SNS 광고효과에 대한 영향요인 연구: 페이스북 이용자 분석을 토대로
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한규훈
Article
Issue Date
2012
Citation
홍보학연구, v.16, no.3, pp 132 - 168
Publisher
한국PR학회
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광고효과
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advertising effect
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