한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
사회과학대학
홍보광고학과
1. Journal Articles
2. Conference Papers
3. Books & Book Chapters
4. Patents
5. Others
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.003 seconds).
멀티광고의 메시지 유형이 광고효과에 미치는 영향: 제품관여도의 조절효과 및 광고태도의 매개효과를 중심으로
Go to Link
유종숙
; 김진영;
한규훈
Article
Issue Date
2008
Citation
광고연구, v.79, pp 204 - 226
Publisher
한국방송광고공사
온-오프라인 교차광고의 효과와 영향요인에 관한 연구
Go to Link
조시내;
한규훈
Article
Issue Date
2016
Citation
디지털융복합연구, v.14, no.3, pp 105 - 114
Publisher
한국디지털정책학회
1
Discover
Author
Han, Kyoo Hoon
2
Yoo, Jong Sook
1
김진영
1
조시내
1
Subject
advertising effectiveness
2
제품관여도
2
consumer attitude
1
cross-media advertising
1
digital media
1
gender effect
1
message type
1
multi-advertisement
1
교차광고(크로스미디어광고)
1
디지털미디어
1
.
next >
Date Issued
2016
1
2008
1
Language
KOR
2
Journal
광고연구
1
디지털융복합연구
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY