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제품관여도와 메시지유형에 따른 인스타그램 네이티브 광고의 설득효과 연구
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김현정;
조삼섭
Article
Issue Date
2020
Citation
한국소통학보, v.19, no.1, pp 79 - 109
Publisher
한국소통학회
미디어 인게이지먼트와 제품관여도가 광고효과에 미치는 영향 : 모바일 애플리케이션을 중심으로
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정만수; 조가연
Article
Issue Date
2012
Citation
광고학연구, v.23, no.2, pp 201 - 227
Publisher
한국광고학회
온-오프라인 교차광고의 효과와 영향요인에 관한 연구
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조시내;
한규훈
Article
Issue Date
2016
Citation
디지털융복합연구, v.14, no.3, pp 105 - 114
Publisher
한국디지털정책학회
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