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사회과학대학
홍보광고학과
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Results 1-4 of 4 (Search time: 0.006 seconds).
멀티광고의 메시지 유형이 광고효과에 미치는 영향: 제품관여도의 조절효과 및 광고태도의 매개효과를 중심으로
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유종숙
; 김진영;
한규훈
Article
Issue Date
2008
Citation
광고연구, v.79, pp 204 - 226
Publisher
한국방송광고공사
소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향
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한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.2, pp 124 - 149
Publisher
한국광고홍보학회
광고매체로서의 휴대폰 이용형태 및 수용자 접점 분석 : 모바일 다이어리기법의 적용
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이세진;
한규훈
Article
Issue Date
2008
Citation
OOH광고학연구, v.5, no.1, pp 111 - 134
Publisher
한국OOH광고학회
서브브랜드의 인지도와 현출성에 따른 PPL식 협동광고의 효과 연구
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정만수; 김연희;
한규훈
Article
Issue Date
2008
Citation
한국광고홍보학보, v.10, no.1, pp 292 - 316
Publisher
한국광고홍보학회
1
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Author
Yoo, Jong Sook
1
Chung, Man Soo
1
김연희
1
김진영
1
이세진
1
Subject
advertising effectiveness
2
consumer attitude
2
광고효과
2
소비자태도
2
ambush marketing
1
brand awareness
1
brand prominence
1
Consumer Behavior
1
cooperative advertising
1
involvement
1
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한국광고홍보학보
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OOH광고학연구
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