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금연효능감과 프레임이 금연광고 메시지의 설득효과에 미치는 영향 연구: 흡연기간, 흡연량, 낙관적 편견 등 수용자 특성을 중심으로
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하지영; 응웬 탄 마이; 정만수;
문장호
Article
Issue Date
2019
Citation
광고학연구, v.30, no.2, pp 49 - 78
Publisher
한국광고학회
플래그십 매장을 통한 커뮤니케이션이 소비자의 브랜드 프리미엄 인식에 미치는 영향
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신현희;
한규훈
Article
Issue Date
2019
Citation
광고학연구, v.30, no.5, pp 7 - 28
Publisher
한국광고학회
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Moon, Jang Ho
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Han, Kyoo Hoon
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Chung, Man Soo
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하지영
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Brand premium value
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