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한국과 중국 대학생들의 SNS 광고 반응에 관한 국가 간 비교연구
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나심사;
한규훈
;
문장호
Article
Issue Date
2014
Citation
광고연구, v.102, pp 273 - 297
Publisher
한국광고홍보학회
브랜디드 콘텐츠를 통한 브랜드 무대후면영역(backstage) 정보 노출이 소비자 반응에 미치는 영향: 연극적 접근이론의 적용
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문장호
Article
Issue Date
2015
Citation
한국콘텐츠학회 논문지, v.15, no.4, pp 139 - 152
Publisher
한국콘텐츠학회
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Han, Kyoo Hoon
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나심사
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Advertising Skepticism
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Backstage
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Behind-the-scene
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Branded Contents
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China
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cross-national analysis
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SNS advertising
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