ScholarWorks@Sookmyung Women

아시아마케팅저널

Journal Title

  • 아시아마케팅저널

ISSN

  • P 1598-7868 | 1598-7868

Publisher

  • 한국마케팅학회

Listed on(Coverage)

KCI(Ranking)2009-2019
KCI2006-2021
KCI(Candidate)2003-2005

Active

  • Active

    based on the information

    • KCI(Ranking);KCI;

Country

  • SOUTH KOREA

Article List

1 - 15 out of 15 results.

Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in KoreaGo to Link

Mina Jun, Sang Yong Kim, Janghyuk Lee, Kay Ryung Koo

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.3, pp.1 - 15Publisher한국마케팅학회
Strengthening Market Position through Branding “CheongKwanJang” - The Case of Korea Ginseng CorporationGo to Link

구교령, 김상용, 김석균, 전미나

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.2, pp.85 - 98Publisher한국마케팅학회
Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and HappinessGo to Link

이신형, 이유재

ArticleIssue Date2017Citation아시아마케팅저널, v.19, no.3, pp.1 - 17Publisher한국마케팅학회
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus CelebrityGo to Link

Mina Jun, Chung K. Kim, Jeongsoo Han, Miyea Kim, Joshua Y. Kim

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp.101 - 116Publisher한국마케팅학회
Dark Sides of Engaging in Fan Community of Human BrandGo to Link

Jeongsoo Han, Chung K. Kim, Miyea Kim, Mina Jun, Joshua Y. Kim

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp.133 - 148Publisher한국마케팅학회
How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?Go to Link

Chung K. Kim, 한정수, 전미나, 김미예, Joshua Y. Kim

ArticleIssue Date2013Citation아시아마케팅저널, v.14, no.4, pp.95 - 116Publisher한국마케팅학회
Does Brand Orientation Matter? An Empirical Study of Korean SMEsGo to Link

박상일, 김미정

ArticleIssue Date2013Citation아시아마케팅저널, v.14, no.4, pp.117 - 142Publisher한국마케팅학회
A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?Go to Link

Chung K. Kim, Mina Jun, Jeongsoo Han, Miyea Kim, Jungung Park, Joshua Y. Kim

ArticleIssue Date2012Citation아시아마케팅저널, v.14, no.3, pp.7 - 26Publisher한국마케팅학회
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Non-celebrityTestimonial AdvertisingGo to Link

Han, Kyoo-Hoon, Tinkham, Spencer F.

ArticleIssue Date2007Citation아시아마케팅저널, v.2, no.1, pp.1 - 20Publisher한국마케팅학회
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Noncelebrity Testimonial AdvertisingGo to Link

한규훈, Tinkham, Spencer F.

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.2, pp.1 - 21Publisher한국마케팅학회
The Impacts of Design Orientation on Brand and Reputation OrientationGo to Link

Yong-Gu Suh, Sung Jun Hong, Jongpil Yu

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.1, pp.73 - 102Publisher한국마케팅학회
기업의 디자인 지향성이 브랜드 및 기업의 명성 지향성에 미치는 영향Go to Link

서용구, 홍성준, 우종필

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.1, pp.73 - 102Publisher한국마케팅학회
Global Strategy of Sulwhasoo

Han, Sangman, Pae, Jae H., Kim, So Young

ArticleIssue Date2007Citation아시아마케팅저널, v.2, no.1, pp.113 - 139Publisher한국마케팅학회
설화수의 글로벌 전략

한상만, 배재현, 김소영

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.3, pp.187 - 208Publisher한국마케팅학회
빙그레 요플레의 시장선도적 신제품 마케팅전략

김소영, 정헌수, 김영찬

ArticleIssue Date2006Citation아시아마케팅저널, v.8, no.3, pp.161 - 189Publisher한국마케팅학회
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