ScholarWorks@Sookmyung Women

아시아마케팅저널

Journal Title

  • 아시아마케팅저널

ISSN

  • P 1598-7868

Publisher

  • 한국마케팅학회

Listed on(Coverage)

KCI(Ranking) 2009-2019
KCI 2006-2021
KCI(Candidate) 2003-2005

Active

  • Active

    based on the information

    • KCI(Ranking);KCI;

Country

  • SOUTH KOREA

Article List

1 - 14 out of 14 results.

Observer Responses to Others’ Charitable Donations: Effects of the Donor Social Class–Donation Type InteractionGo to Link

Lee, Shinhyoung

ArticleIssue Date2024CitationAsia Marketing Journal, v.26, no.1, pp 31 - 44Publisher한국마케팅학회
Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in KoreaGo to Link

Mina Jun; Sang Yong Kim; Janghyuk Lee; Kay Ryung Koo

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.3, pp 1 - 15Publisher한국마케팅학회
Strengthening Market Position through Branding “CheongKwanJang” - The Case of Korea Ginseng CorporationGo to Link

구교령; 김상용; 김석균; 전미나

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.2, pp 85 - 98Publisher한국마케팅학회
Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and HappinessGo to Link

이신형; 이유재

ArticleIssue Date2017Citation아시아마케팅저널, v.19, no.3, pp 1 - 17Publisher한국마케팅학회
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus CelebrityGo to Link

Mina Jun; Chung K. Kim; Jeongsoo Han; Miyea Kim; Joshua Y. Kim

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp 101 - 116Publisher한국마케팅학회
Dark Sides of Engaging in Fan Community of Human BrandGo to Link

Jeongsoo Han; Chung K. Kim; Miyea Kim; Mina Jun; Joshua Y. Kim

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp 133 - 148Publisher한국마케팅학회
How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?Go to Link

Chung K. Kim; 한정수; 전미나; 김미예; Joshua Y. Kim

ArticleIssue Date2013Citation아시아마케팅저널, v.14, no.4, pp 95 - 116Publisher한국마케팅학회
Does Brand Orientation Matter? An Empirical Study of Korean SMEsGo to Link

박상일; 김미정

ArticleIssue Date2013Citation아시아마케팅저널, v.14, no.4, pp 117 - 142Publisher한국마케팅학회
A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?Go to Link

Chung K. Kim; Mina Jun; Jeongsoo Han; Miyea Kim; Jungung Park; Joshua Y. Kim

ArticleIssue Date2012Citation아시아마케팅저널, v.14, no.3, pp 7 - 26Publisher한국마케팅학회
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Non-celebrityTestimonial AdvertisingGo to Link

Han, Kyoo-Hoon; Tinkham, Spencer F.

ArticleIssue Date2007Citation아시아마케팅저널, v.2, no.1, pp 1 - 20Publisher한국마케팅학회
The Impact of Dispositional versus SituationalAttributions on Consumer Responses to Noncelebrity Testimonial AdvertisingGo to Link

한규훈; Tinkham, Spencer F.

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.2, pp 1 - 21Publisher한국마케팅학회
The Impacts of Design Orientation on Brand and Reputation OrientationGo to Link

Yong-Gu Suh; Sung Jun Hong; Jongpil Yu

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.1, pp 73 - 102Publisher한국마케팅학회
기업의 디자인 지향성이 브랜드 및 기업의 명성 지향성에 미치는 영향Go to Link

서용구; 홍성준; 우종필

ArticleIssue Date2007Citation아시아마케팅저널, v.9, no.1, pp 73 - 102Publisher한국마케팅학회
빙그레 요플레의 시장선도적 신제품 마케팅전략Go to Link

김소영; 정헌수; 김영찬

ArticleIssue Date2006Citation아시아마케팅저널, v.8, no.3, pp 161 - 189Publisher한국마케팅학회
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