ScholarWorks@Sookmyung Women's University: Search

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A cross-cultural study of the world wide web and public relations Go to Link

Jo S.; Jung J.

ArticleIssue Date2005CitationCorporate Communications, v.10, no.1, pp 24 - 40PublisherEmerald Group Publishing Ltd.

≪홍보학연구≫의 홍보학 연구 연구사 10년, 1997∼2006 Go to Link

ArticleIssue Date2008Citation홍보학연구, v.12, no.2, pp 5 - 43Publisher한국PR학회

변형광고의 유형별 주목효과 Go to Link

강미선; 정만수; 박현수

ArticleIssue Date2004Citation한국언론학보, v.48, no.4, pp 58 - 80Publisher한국언론학회

조직-공중 관계 측정:Hon과 Grunig의 공중관계성 측정도구 검증을 중심으로 Go to Link

ArticleIssue Date2006Citation광고학연구, v.17, no.5, pp 141 - 161Publisher한국광고학회

공공서비스에 대한 신뢰형성 요인 연구: 수돗물에 대한 태도를 중심으로 Go to Link

조삼섭; 심성욱

ArticleIssue Date2007Citation광고학연구, v.18, no.4, pp 131 - 149Publisher한국광고학회

소비자특성이 스포츠 이벤트 마케팅에 대한 태도에 미치는 영향 Go to Link

ArticleIssue Date2008Citation한국광고홍보학보, v.10, no.2, pp 124 - 149Publisher한국광고홍보학회

조직－공중 간 관계성과 갈등에 대한 상호인식 연구 : 사립대학 구조조정 이슈를 중심으로 Go to Link

최지현; 조삼섭

ArticleIssue Date2009Citation한국언론학보, v.53, no.6, pp 330 - 353Publisher한국언론학회

PR역할에 대한 패러다임 인식 연구 Go to Link

ArticleIssue Date2007Citation홍보학연구, v.11, no.1, pp 77 - 106Publisher한국PR학회

기업과 시민단체 간 상호인식 탐색을 통한PR 역할 연구 Go to Link

ArticleIssue Date2009Citation한국언론학보, v.53, no.2, pp 325 - 345Publisher한국언론학회

Paradigm shift of employee communication: The effect of management communication on trusting relationships Go to Link

Jo, S; Shim, SW

ArticleIssue Date2005CitationPUBLIC RELATIONS REVIEW, v.31, no.2, pp 277 - 280PublisherELSEVIER SCIENCE INC

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